Sell into Japan

Your gateway to Japanese customers.

Torii finds the right Japanese companies for you to approach — each with a real, recent reason to reach out, the angle to use, and the message itself. In English so you understand it, and ready-to-send Japanese so you can act on it.

📍 Japanese company data Apollo & Clay don't have ✍️ Native Japanese outreach, not machine translation 3-day delivery
Built for overseas SaaS, brands, and agencies entering Japan — where generic lead tools fall short and a cold list in broken Japanese gets ignored. We do the Japan part for you.
The problem

Japan is a huge market — and a hard one to prospect into from outside.

🗺️

The data is thin

Global tools have shallow, outdated coverage of Japanese mid-market companies. You can't even build a clean list, let alone a good one.

🎯

You don't know who's ready

A name and a URL tells you nothing. Which companies are growing, hiring, or actively re-evaluating — and why now?

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The message doesn't land

A cold email in awkward, translated Japanese signals "foreign vendor who doesn't get us" — and gets deleted on sight.

What you get

Not a name list. A reason to call, and what to say.

  • Fitted target companies — real Japanese firms matched to what you sell, verified to exist.
  • A sourced sales hook — the specific, recent reason to reach out, with a link.
  • "Why now" — the trigger connected to your value proposition.
  • The buyer department — who owns this in a Japanese org (人事部, 経営企画…).
  • A proposed angle — tailored to that company, not generic.
  • Priority A / B / C — so you know where to start.
  • Outreach copy in English — so you know exactly what's being said.
  • Outreach copy in native Japanese — ready to paste into their inquiry form.

Delivered as a Google Sheet. Public information only — contact route is each company's public inquiry form.

Real sample

What a Torii list actually looks like

Two real lists, two ways of entering Japan. Every company is real; every hook links to a published source (PR TIMES, company IR, trade press).

Client: a US HR-ops SaaS looking for Japanese customers. 9 of the rows shown; full list carries 19 columns.

PriTarget (anonymized)Est. sizeSales hook (sourced)Why now
ABack-office / fintech SaaS~390–500¥15B Series B (2025-09), proceeds earmarked for aggressive hiring. ▸ PR TIMESHeadcount about to spike — onboarding breaks here.
AListed business SaaS~1,979New CHRO/CAXO role (2026-06), AI-first HR overhaul. ▸ PR TIMESNew HR leader actively re-evaluating systems.
AHR-tech scale-up~250–300First-ever CHRO appointed (2025-10). ▸ PR TIMESNew CHRO = classic re-platforming trigger.
ACloud FP&A SaaS~291 → 500+¥7B Series B; public goal of 500+ staff by 2027. ▸ PR TIMES~2× headcount plan multiplies onboarding load.
ADX consultancy (post-merger)~258Merged entity (2025-10), hiring to 100 consultants by 2026-09. ▸ PR TIMESPost-merger + senior hiring = acute onboarding need.
AEnterprise-AI startup~89¥1.9B Series B (2025-07) + launched its own HR-AI product. ▸ Company newsFunded hiring sprint, HR-tech-minded.
BHR-tech / engagement SaaS~180Recruiting-site relaunch (2025-03), dual-track hiring. ▸ PR TIMESEngagement-SaaS maker; onboarding is core to its thesis.

+ two more targets and the full outreach scripts in the complete sheet. Company names are revealed to clients on delivery.

🇬🇧 English — so you know what's sent
Subject: Onboarding that keeps up with your Series B hiring

Congratulations on the ¥15B raise. Scaling toward 500 people usually means new-hire setup quietly becomes a bottleneck — paperwork, equipment, first-90-days all done by hand. Northwind HR cuts that from days to under an hour, so your team ships from day one. Could I share a 15-min overview tailored to a company hiring at your pace?

🇯🇵 Japanese — ready to send
件名:シリーズB後の採用拡大に、オンボーディングを追いつかせる

突然のご連絡失礼いたします。この度の150億円のシリーズB調達、誠におめでとうございます。500名規模への拡大局面では、入社手続き・備品準備・入社後90日の立ち上げといったオンボーディング業務が、人手では追いつかなくなりがちです。弊社Northwind HRは、この一連の準備を「数日」から「1時間以内」に短縮し、新入社員が初日から立ち上がれる状態をつくります。御社の採用ペースに合わせた15分ほどのご説明の機会をいただけませんでしょうか。

Client: a Paris clean / refillable skincare brand looking for Japanese retail & distribution partners. The target is a partner, so the outreach is a partnership proposal, written in native Japanese. 8 of the rows shown.

PriTarget (anonymized)ScalePartnership hook (sourced)Why now
AClean-beauty select chain~100 stores2 new stores in a week (2025-04) + a 300+ brand EC launch. ▸ PR TIMESJapan's clean-beauty leader, actively expanding its lineup.
ABeauty cosmetics retailer~104 storesPlan to add 4+ direct overseas-brand contracts in FY2026. ▸ NikkeiPublicly stated it's seeking new direct overseas brands.
ABeauty EC + select-shop36 storesLargest-ever store opened (2025-09); ~700-brand flagship renewal. ▸ PR TIMESNew flagships + a platform built to test-market brands.
AImport lifestyle chain~130 storesRuns a "NEWCOMER AWARD" for 2025-launch brands (2025-11). ▸ PR TIMESA formal channel to introduce new overseas brands.
ABeauty select shops (dept-store group)28 stores28th store, first new-region entry (2025-03). ▸ PR TIMESActive roll-out = new shelf space + group access.
AFlagship department store~400 brandsBiggest beauty-floor refresh in 14 yrs toward wellness + organic (2026-03). ▸ PR TIMESRenovated clean floor known for Japan-first launches.
BBeauty importer / distributor~5,000 SKUsScouts COSMOPROF for rare overseas brands; holds Ecocert-brand distribution. ▸ CompanyAn importer = fast route to multi-retailer reach.
BOverseas-brand operator158 stockistsBuilt a US organic brand to 158 stockists + own boutiques. ▸ CompanyRuns the exact import-operator model the brand needs.

+ two prestige department stores and the full outreach scripts in the complete sheet. Partner names are revealed to clients on delivery.

🇬🇧 English — so you know what's sent
Subject: A direct overseas-brand contract for FY2026 — Maison Verde

Hello — we read that your group is adding direct-sourcing contracts with overseas brands this year to improve margins. We're Maison Verde, a Paris clean/refillable skincare brand, and we'd welcome a direct-import partnership on terms that work for your margins. Strong EU D2C traction, premium clean positioning that suits your beauty-led floors. May we send terms and samples?

🇯🇵 Japanese — ready to send
件名:2026年度の海外ブランド直接取引について — Maison Verdeのご提案

突然のご連絡失礼いたします。御社が今年度、海外ブランドとの直接取引契約を拡大し収益性を高めていかれるとの報道を拝見しました。私たちはパリ発のクリーン/詰め替え式スキンケアブランド「Maison Verde」です。卸を介さない直接取引で、御社の収益性に資する条件をご提案できればと考えております。欧州D2Cでの実績と、御社のビューティー売場に合うプレミアム・クリーンのポジショニングが強みです。お取引条件とサンプルをお送りしてもよろしいでしょうか。

Build my list
How it works

Four steps. Three days. One spreadsheet you can act on.

Tell us what you sell

A short brief: your product, who buys it, which Japanese industries to target, and which to avoid.

We define the target

We translate your ICP into Japanese-market reality — segments, company-size bands, buyer departments, and the trigger signals to hunt for.

We find & verify

We source real companies that match and confirm each one exists, fits, and has a recent, sourced reason to be on your list.

We write the outreach

Per company: the hook, the angle, the priority, and the message in English and native Japanese. Delivered as a Google Sheet in 3 days.

Why Torii beats a generic list

  • Japanese coverage global databases lack
  • A reason per company, not just a name
  • Native Japanese copy that reads as written by a local
  • Every claim sourced — no fabricated facts
  • You stay compliant: public info, you send the outreach
Pricing

Buy once. No subscription.

Priced in USD; pay by card. Indicative JPY shown for reference.

Light
$180
≈ ¥29,000
50 companies
  • Company + URL + industry + HQ + size
  • Sales hook (sourced)
  • Why now
  • 1 outreach (EN + JP)
  • Inquiry-form URL
Choose Light
Most popular
Standard
$390
≈ ¥62,000
150 companies
  • Everything in Light
  • Buyer department (JP + EN)
  • Proposed angle
  • Priority A / B / C
  • 3 outreach variants (EN + JP)
  • Inquiry-form copy + DM copy
Choose Standard
Pro
$790
≈ ¥126,000
300 companies
  • Everything in Standard
  • Per-company proposal angle
  • Competitor / precedent hypotheses
  • Prioritized outreach plan (email / form / DM)
  • Tracking spreadsheet
Choose Pro

3-day turnaround · candidates & copy only — we don't guarantee meetings or revenue · you send the outreach.

Who it's for

If you want Japanese customers but don't have a team in Japan.

B2B SaaS expanding to Japan Consumer brands seeking retail / distribution partners Agencies & studios chasing Japanese clients Manufacturers & suppliers entering the market Founders testing Japan before hiring locally
FAQ

Questions, answered honestly

Do you guarantee meetings or sales?

No. Torii delivers well-fitted candidate companies and the outreach copy to reach them. We don't guarantee replies, meetings, or revenue — and you should be skeptical of anyone who does. What we control is the quality and relevance of the list and the message.

Do I get names and email addresses?

We work from public information only. You get company information, the public inquiry-form URL, the sourced hook, and the outreach copy. We don't scrape personal emails or private contact details.

Is the Japanese really native, or machine-translated?

It's written to read as a Japanese professional would write it — correct business register (keigo), leading with the specific hook, the right length for an inquiry form. The English version carries the same message so you always know what's being sent.

How do you find the companies and the hooks?

We research live Japanese sources — press releases (PR TIMES), company IR, news, hiring platforms — and verify every company and every hook against a published source with a link. Nothing is invented.

How long does it take?

Three business days from when we receive your brief. Larger lists (Pro) may take a little longer; we'll tell you upfront.

Can you send the outreach for us?

No — we deliver the list and the copy; you send it. This keeps you in control and within each platform's rules and applicable law.

What industries do you cover?

Anything B2B-reachable: SaaS, professional services, recruiting, manufacturing, retail, consumer brands and more. Tell us your product in the brief and we'll tell you honestly if Japan is a fit.

Get started

Build my Japan target list

Tell us about your product and your ideal Japanese customer. We'll confirm scope and turnaround, then deliver in 3 days.

Public information only · no guaranteed outcomes · you send the outreach. Not ready to pick a plan? Send your brief here and we'll confirm Japan-fit first — or choose a plan above to pay and start now.